“I was absolutely amazed at the amount of research and data that has gone into the creation of the Natural Cycles app.”Dr. Karen TangGynecologist, Natural Cycles Medical Advisor
The ad names hormonal birth control once, spends 34 seconds on the mechanism and the partner feature, and never writes down an effectiveness figure, the FDA clearance or a price, so the page carries every number the ad leaves out.
“pov: your fiancé surprises you with an at-home date night when he sees your period is coming soon”
Informed Reason 5. The only on-screen text in the ad, held for four seconds, is a Partner View scenario. The page turns it into what he sees, what he can plan around, and what stays yours.
“One major change I made to my life was going off hormonal birth control and switching over to Natural Cycles about a year ago.”
Informed The headline, the comparison grid and reason 1. Hormonal birth control is named once and never described, so the page supplies the description: the methods side by side, and the brand's own survey of what those methods cost.
“Since then, I've learned so much about my body and my cycle and have identified specific attributes that affect my mood, energy, and sex drive throughout the month.”
Informed Reason 3. Mood, energy and sex drive become the body-literacy reason, backed by the 98% understand-their-body-better figure instead of one creator account.
“I pair Natural Cycles with my Oura ring, but you can also sync it with their Natural Cycles band or a compatible Apple Watch or Garmin watch.”
Informed Reason 4. Four devices named in six seconds and none shown on camera, so the page runs the brand's own device comparison: where you measure, when, whether it syncs, and the line that effectiveness is identical on every one.
“One thing that has been so great about the Natural Cycles app is Natural Cycles' Partner View, which enables my fiancé to see specific insights about my cycle like when I'm about to start my period.”
Informed Reason 5. The ad only product claim, shown in the ad own footage: an eleven-second loop of the Partner View screen, the day sheets and the calendar.
“This allows him to further understand my body and my moods at given points of the month, and since using it, we've become an even stronger couple.”
Informed Reason 5 body copy. The relationship outcome stays in the video; the page states the three concrete things he can now see and plan around.
“For example, if he sees my period is coming up, Natural Cycles will notify him that I typically log PMS symptoms around this time.”
Informed Reason 5 and the Partner View FAQ. Emotions, which covers PMS and moods, is drawn as an optional switch, which is how the help center describes it.
“If you think Natural Cycles might be right for you”
Informed The offer section. The ad treats this as a qualifier and moves on; the page treats it as the moment to state what a new annual plan includes.
“sign up today with the code CARRINGTON for 15% off an annual subscription plus a free Natural Cycles band.”
Informed The offer section carries the part of this promise that is live on the merchant surface for everyone: the NC° Band included with a new annual plan. The creator code and the 15% are held back until the live terms are confirmed, and the page is built so a code can be dropped in without a redesign.
TLDR: the only FDA-cleared birth control app. 93% effective with typical use, 98% with perfect use, and no side effects because there is nothing to take.
Effectiveness is typical use over one year.1 Pill details from Natural Cycles' own guides.2, 3
Hormonal methods put something in your body and you live with what it does. Natural Cycles reads your temperature and tells you which days you need protection.
The only birth control app cleared by the FDA, for 8 years now. Each morning you get one answer: a Green Day, or a Red Day when you use protection.
Your temperature rises after you ovulate and falls before your period. The app reads that shift in your own data, so it confirms where you are instead of guessing.



Every device is just as effective. Wear it to bed, the app reads your temperature while you sleep, and your answer is waiting when you wake up.
Partner View in the Natural Cycles app.
Partner View puts your Red or Green Day, your ovulation status and your predictions on his phone the same morning they land on yours.
Natural Cycles has helped more than 6 million people plan or prevent pregnancy,6 and it is a regulated medical device rather than a period tracker.
Dr. KataraNatural Cycles user“Has got to be THE best natural birth control on the market. 10/10 recommend!”
BethanyNatural Cycles user“I’ve experienced significantly less pelvic pain... and our intimacy couldn’t be better.”
MichelleNatural Cycles user“I feel empowered knowing about my body’s natural processes.”
“I was absolutely amazed at the amount of research and data that has gone into the creation of the Natural Cycles app.”Dr. Karen TangGynecologist, Natural Cycles Medical Advisor
“For far too long women have had few dependable, hormone-free birth control options.”Dr. Barbara LevyOB-GYN and Menopause Provider, Natural Cycles Medical Advisor
“Natural Cycles has created a birth control option for women that is a definite game changer.”Dr. Jessica ShephardOB-GYN and Menopause expert, Natural Cycles Medical Advisor
The Band measures your temperature overnight and syncs on its own. It is included free with the annual plan. No prescription, and FSA and HSA eligible.12
Get startedOne subscription, five modes: Birth Control, Plan Pregnancy, Follow Pregnancy, Postpartum and Perimenopause. NC° Secure data protection included.8, 11
No. Hormonal birth control affects your temperature, and it generally works by stopping ovulation, so you do not have an actual cycle while you are on it. Because Natural Cycles reads temperature to work out your fertility status, you need to come off hormones before you start. Natural Cycles publishes a guide on when and how to start after hormonal birth control.
Yes, and it is just as effective. The app accounts for cycle irregularity, temperature fluctuations, recent use of hormonal contraception, variation in ovulation day, sperm survival and several other factors, so the result is built around your cycle rather than an average one. It can also flag atypical or irregular patterns for you to raise with your healthcare provider.
Once you turn it on and invite them by email, they see your Red and Green Days, your ovulation status, your predictions, the temperatures you have added along with the reason any temperature was excluded, and your period and spotting entries. Everything else is optional and off unless you switch it on: emotions, which covers PMS and moods, plus pain, skin, notes, sex, sex drive, ovulation tests and pregnancy tests. You also pick a sharing start date, and anything logged before that date never appears on their phone.
Every subscription includes NC° Secure, the privacy protection program. It uses encryption and pseudonymization, so identifying details such as your name or email are replaced with codes and your data cannot be linked directly back to you without extra information. You can also turn on Go Anonymous, which separates your personal identifying information from your fertility data so that nobody, including Natural Cycles, can link the two. You can request deletion of your data at any time. Natural Cycles is a regulated medical device designed to comply with GDPR and with FDA cybersecurity requirements, and because it is a paid subscription the company does not need to make money from your data the way free apps do.
You must be over the age of 18. Does not protect against STIs.
FDA Cleared
Natural Cycles is 93% effective with typical use, 98% effective with perfect use. No method of contraception is 100% effective. Natural Cycles does not guarantee that you cannot get pregnant, it only informs you whether and when you can become pregnant based on the information that you enter into the application.
Natural Cycles is available as a method of birth control in the US and territories; Canada; United Kingdom; Ireland, France; Germany; Netherlands; Luxembourg; Belgium; Spain; Portugal; Austria; Switzerland; Italy; Latvia; Lithuania; Malta; Estonia; Sweden; Denmark; Norway; Finland; Iceland; Bulgaria; Czech Republic; Hungary; Poland; Romania; Slovakia; Greece; Cyprus; Croatia; Slovenia; Montenegro; Singapore; Australia; Brazil. Outside these countries listed, Natural Cycles is intended to be used for fertility monitoring.
Each page is built for one woman and the reason she is looking. Every one of them already has live ads or live traffic arriving with nowhere built for it, and the last three are life stages the same subscription already covers.
For the woman who has already decided to quit hormonal birth control and has not chosen what replaces it. Thirteen live creatives run the hormone-free argument and none of them has a destination built for it, and the brand's own research library already publishes the piece on sex drive after quitting that the page would be built on.
A comparison page for the visitor who assumes this is another cycle tracker and prices it against a free app. Flo and Clue are named on exactly one page today and two creatives point at it, so the argument is already written and the traffic has nowhere built for it. The data protection answer is the strongest line in the comparison.
For the buyer sitting on funds that expire on December 31. Four live creatives carry the FSA and HSA angle and there is no page for any of them, and the deadline is a real one, so nothing about the urgency has to be invented.
For the woman in her forties whose cycle has stopped behaving the way it used to and who wants to know what is happening. The perimenopause symptoms article is already the eighth biggest landing page in the account, yet that traffic lands on a blog explainer, not a page built to sell NC° Perimenopause, which the same subscription already includes. The page turns that reader into a subscriber instead of a visitor.
For the woman who is not trying yet but wants to know her fertile window before she starts. Prevent or plan appears as a closing line in eleven live creatives and there is no page for the plan half of it. NC° Plan Pregnancy sits on the same subscription, so the page can show her one app that carries her from birth control to trying without a second purchase.
For the woman in a committed relationship whose reason is different from a single woman's: she wants off hormones, and she wants her partner in the plan. The ad this page was built from is a fiancé story, three live creatives lead with Partner View, and none of them lands on a page that shows what he sees, what stays private, and why couples choose it together.