The ad gives the problem 2.6 seconds and the mechanism 34, and it never writes down a price, an effectiveness figure, the FDA clearance or the offer itself, so the page has to carry all of it.
“pov: your fiancé surprises you with an at-home date night when he sees your period is coming soon”
Informed The hero. This is the only text that ever appears on screen, it holds for four seconds, and it states the whole promise. It rides as one of the four hero bullets and points down to the Partner View section, because eight creator codes are live and this page has to work for all of them.
“One major change I made to my life was going off hormonal birth control and switching over to Natural Cycles about a year ago.”
Informed The problem section. Hormonal birth control is named once here and never returns, so the page supplies the detail the ad skips: you stopped the hormones, you still need something that works.
“Since then, I've learned so much about my body and my cycle and have identified specific attributes that affect my mood, energy, and sex drive throughout the month.”
Informed The problem section, closing block. Body literacy is carried by the brand own user survey with its sample size printed, rather than by the creator account of her own year.
“I pair Natural Cycles with my Oura ring, but you can also sync it with their Natural Cycles band or a compatible Apple Watch or Garmin watch.”
Informed The ways to measure section. Four devices named in six seconds and none shown on camera, so the page lists five with the spec rows, the second-subscription note, and the Apple Watch temperature-sensor requirement.
“One thing that has been so great about the Natural Cycles app is Natural Cycles' Partner View, which enables my fiancé to see specific insights about my cycle like when I'm about to start my period.”
Informed The Partner View section. This is the ad only product claim, named twice in one sentence, and the site has no page for it at all.
“This allows him to further understand my body and my moods at given points of the month, and since using it, we've become an even stronger couple.”
Informed Not carried as a benefit. It is a relationship outcome with no product-side proof, so the page keeps the section on what the feature actually does and lets the reviews carry the proof.
“For example, if he sees my period is coming up, Natural Cycles will notify him that I typically log PMS symptoms around this time.”
Informed The optional-sharing list in the Partner View section, and the partner FAQ. The published help articles describe emotions, which covers PMS and moods, as a tracker you can choose to share. They do not describe a partner-facing notification, so the page says sharing and the notification is on the open-questions list.
“This way, he knows to give me the princess treatment.”
Informed Stays in the ad. The date night is the best moment in the video and it proves nothing about the contraceptive, so the reviews section carries proof from people who switched instead.
“If you think Natural Cycles might be right for you”
Informed The offer section opening line. The ad treats this as a qualifier and moves straight on; the page treats it as the moment to state the terms.
“sign up today with the code CARRINGTON for 15% off an annual subscription plus a free Natural Cycles band.”
Informed The offer section, written down for the first time in this funnel. The code, the 15%, the annual term and the free NC° Band exist only in audio: there is no end card, no on-screen code and no URL, and anyone watching on mute gets nothing actionable. The page prints the offer in full, carries the code inside every button, and repeats it in the FAQ and the closing block.
You arrived with code CARRINGTON
NC° is the only FDA-cleared birth control app. It reads your body temperature overnight from a wearable and gives you one answer each morning: a Green Day, or a Red Day when you use protection. 93% effective with typical use, 98% with perfect use.
15% off your first year with code CARRINGTON, NC° Band included (129.99 USD value).
Coming off the pill, the ring or an implant is the straightforward part. What replaces it is the hard part. Most cycle apps assume a 28-day cycle and predict a fertile window from that average, so the window they show you is not built from your body.
NC° works the other way around. Your temperature rises slightly but clearly after you ovulate, then falls again around the time your period starts. The app reads that shift in your own data, learns your cycle, and confirms where you are instead of estimating it. That is why it is the only app of its kind cleared by the FDA as birth control.
Source: Natural Cycles User Survey, February 2024. Sample: more than 2,200 Cyclers.
You can only get pregnant for up to six days in a cycle, the five days before ovulation and the day of it. The whole job of the app is to find those days in your data and tell you when they are.
Wear a compatible device to bed. It tracks your temperature while you sleep and syncs when you open the app.
The FDA-cleared algorithm reads your own data each day and returns a personalized fertility status.
Over time the app learns your cycle and shows you the trends inside it, which you can export for your doctor.
93% effective with typical use, 98% effective with perfect use, which means using protection or abstaining on Red Days.
15% off your first year with code CARRINGTON, NC° Band included (129.99 USD value)
Code applied for you: CARRINGTONIf Natural Cycles looks right for you, here is exactly what that code does.
NC° Band, 129.99 USD value Screen-free, worn on the inner wrist overnight. Up to 14 nights on a charge, USB-C, syncs automatically, one-year warranty. Free with a new annual plan.
Partner View lets you share your daily status with someone on their own phone, so you are not the only person tracking where you are in your cycle. It is off until you turn it on, and you decide what travels with it.
Your phoneThe top three always travel. Everything under them is a switch you set.
Shared: predictions, added temperatures, and the reason any temperature was excluded.
Their phoneThey see your status for the day, not your account.
Nothing appears on their phone until you have opened yours.
Your paceTheir app waits for you, every day.
These three panels are illustrations drawn from the Natural Cycles help center, not screenshots of the app.
Natural Cycles is powered by temperature, and the app is equally effective with every compatible wearable. Pick the one that suits how you sleep.
Inner wrist, overnight. Up to 14 nights of battery, no screen and no notifications. Built for Natural Cycles, so there is no second subscription.
Free with an annual plan
Finger, overnight. Around 5 to 8 nights of battery, and it tracks sleep, stress and activity too. Needs an Oura subscription as well as NC°.
Wrist, overnight, and your daily status shows on the watch face. Needs a temperature sensor, so Series 8 and higher.
Wrist, overnight. Around 10 nights of battery, with training and recovery tracking alongside it. No second subscription.
Wrist, overnight. 14 nights or more of battery, with round-the-clock sleep and recovery data. Needs a WHOOP subscription as well as NC°.
Percentage of typical users who did not get pregnant with the method over one year of use. NC° sits in the same effectiveness category as the pill, with zero side effects.
Typical use effectiveness rates. Source: Contraceptive Technology (Table 5-2). 22nd Edition, 2023. NC° Birth Control is 98% effective when used as intended, and 93% with typical use.
4.8 App Store, 58K+ global ratings, 6,500+ verified 5-star reviews
Has got to be THE best natural birth control on the market. 10/10 recommend!
I’ve experienced significantly less pelvic pain... and our intimacy couldn’t be better.
I feel empowered knowing about my body’s natural processes.
NC° helped me understand my body, cycle, and the best time of the month to get pregnant.
Nothing short of amazing! We just welcomed our baby girl thanks to NC° 🥺
Natural Cycles is a regulated medical device, FDA-cleared in the US and CE-marked in Europe, with 30 published studies behind it.
No. Hormonal birth control affects your temperature, and it generally works by stopping ovulation, so you do not have an actual cycle while you are on it. Because NC° reads temperature to work out your fertility status, you need to come off hormones before you start. Natural Cycles publishes a guide on when and how to start after hormonal birth control.
Yes, and it is just as effective. The app accounts for cycle irregularity, temperature fluctuations, recent use of hormonal contraception, variation in ovulation day, sperm survival and several other factors, so the result is built around your cycle rather than an average one. It can also flag atypical or irregular patterns for you to raise with your healthcare provider.
NC° Birth Control is 93% effective with typical use and 98% effective with perfect use, which means using protection or abstaining on Red Days. Those figures come from clinical research, and the comparison chart above uses typical-use rates from Contraceptive Technology (Table 5-2), 22nd Edition, 2023. No method of contraception is 100% effective.
Once you turn it on and invite them by email, they see your Red and Green Days, your ovulation status, your predictions, the temperatures you have added along with the reason any temperature was excluded, and your period and spotting entries. Everything else is optional and off unless you switch it on: emotions, which covers PMS and moods, plus pain, skin, notes, sex, sex drive, ovulation tests and pregnancy tests. You also pick a sharing start date, and anything logged before that date never appears on their phone.
Yes, at any time. Disabling it removes every partner you have invited at once, and they stop being able to see your data. If you switch it back on later you will need to send a fresh invitation. Partner View is also unavailable while you are in Go Anonymous, because that mode keeps your identity separate from your fertility data and there is nothing to link a partner to.
The NC° Band, an Oura Ring, a Garmin watch, a WHOOP band, or an Apple Watch with a temperature sensor, which means Series 8 and higher. The app is equally effective with all of them. The NC° Band and Garmin need no second subscription; Oura and WHOOP have their own. The NC° Band is included free with a new annual plan.
The algorithm reads the daily, hormone-driven changes in your body temperature and confirms each day whether you are fertile and need to use protection, which is a Red Day, or not fertile, which is a Green Day. You can only get pregnant for up to six days in a cycle, the five days before ovulation and the day of it, because of how long sperm and egg cells survive.
Every subscription includes NC° Secure, the privacy protection program. It uses encryption and pseudonymization, so identifying details such as your name or email are replaced with codes and your data cannot be linked directly back to you without extra information. You can also turn on Go Anonymous, which separates your personal identifying information from your fertility data so that nobody, including Natural Cycles, can link the two. You can request deletion of your data at any time. Natural Cycles is a regulated medical device designed to comply with GDPR and with FDA cybersecurity requirements, and because it is a paid subscription the company does not need to make money from your data the way free apps do.
You do not need to type it. Every button on this page carries code CARRINGTON into the signup flow, and it is applied at checkout. The code is for new users and gives 15% off your first year, with the NC° Band included on a new annual plan.
No. Natural Cycles does not protect against STIs. On a Red Day the app tells you to use protection, which means a barrier method, and a barrier method is also what protects against infection. If that matters to you, keep using one on Green Days too.
15% off your first year with code CARRINGTON, NC° Band included (129.99 USD value). FSA and HSA eligible, and no prescription required.
You must be over the age of 18. Does not protect against STIs.
FDA Cleared
Natural Cycles is 93% effective with typical use, 98% effective with perfect use. No method of contraception is 100% effective. Natural Cycles does not guarantee that you cannot get pregnant, it only informs you whether and when you can become pregnant based on the information that you enter into the application.
Natural Cycles is available as a method of birth control in the US and territories; Canada; United Kingdom; Ireland, France; Germany; Netherlands; Luxembourg; Belgium; Spain; Portugal; Austria; Switzerland; Italy; Latvia; Lithuania; Malta; Estonia; Sweden; Denmark; Norway; Finland; Iceland; Bulgaria; Czech Republic; Hungary; Poland; Romania; Slovakia; Greece; Cyprus; Croatia; Slovenia; Montenegro; Singapore; Australia; Brazil. Outside these countries listed, Natural Cycles is intended to be used for fertility monitoring.
15% off your first year, NC° Band included
The program runs evergreen all year, and the two holiday tests are versions of pages already on this list, so the November work is a change to a page that has been measured rather than a separate build.
One template that serves every live creator code, for the viewer who arrives holding a code she heard spoken. Eight codes ran in the last 90 days and not one of them has a page: they land on the affiliate template, where the code prints as a chip with no discount and no band beside it. The code is read from the URL and applied for her, and the offer and the NC° Band are repeated in full.
For the woman who has already decided to quit hormonal birth control and has not chosen what replaces it. Thirteen live creatives run the hormone-free argument and none of them has a destination built for it, and the brand own research library already publishes the piece on sex drive after quitting that the page would be built on.
A comparison page for the visitor who assumes this is another cycle tracker and prices it against a free app. Flo and Clue are named on exactly one page today and two creatives point at it, so the argument is already written and the traffic has nowhere built for it. The data protection answer is the strongest line in the comparison.
For the buyer sitting on funds that expire on December 31. Four live creatives carry the FSA and HSA angle and there is no page for any of them, and the deadline is a real one, so nothing about the urgency has to be invented.
The same page with a holiday offer module added on top: a sticky offer bar, the offer written into the button, the NC° Band presented as the gift, and a countdown next to the offer. Run it on an October promo first, so November goes live on a version that has already been tested rather than on a page built the week before.
For the creator-code viewer who is warm now and will not pay full price in November. One form and one promise: get the code before it drops. It gives the eight live codes somewhere to point in the weeks when the holiday offer is not live yet.